Finally Google Also Jumps into URL Shortener service with the name of Goo.gl, The service is only available via Google Toolbar and FeedBurner, not as a stand alone service. Both of those services can now create shortened Goo.gl URLs that link to the source content while using fewer characters. This is especially important for sharing on places like Twitter, where there are size limits.
The Google URL Shortener immediately competes with services including TinyURL, Bit.ly, and a host of others. In the meantime, other Google properties that could certainly benefit from having link shortening built-in include YouTube, Maps, Reader, and Blogger–many of which have integrated sharing features.
