Google announced that it would start using behavioral targeting to serve more relevant ads along with a limited test group of advertisers. In a beta test of the new service, Google will show ads on YouTube and on the sites of its partners, allowing advertisers to target surfers in broad interest categories such as sports, gardening, cars or pets, Vice President of Product Management Susan Wojcicki wrote in a post entitled “Making ads more interesting” on the Official Google Blog.
Google will use a cookie, a small piece of text that resides inside a Web browser, to track users as they visit one of the hundreds of thousands of sites that show ads through its AdSense program.
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