Google’s URL shortening service is now open to the world through a new Web site. Goo.gl has its own web page where you can paste in a URL and get a shortened version in return. By using the service you will also be able to view web-based analysed charts based on your usage as well as Google using your information to determine which links are popular, unsafe and authoritative. Additionally they show when, how often, and from which computer people are clicking on your URLs.
According to Google Software Engineer Muthu Muthusrinivasan, the Google URL Shortener will provide the following three features:
* Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust.
* Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
* Speed: We’ve more than doubled our speed in just over nine months









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