Download Google SEO Book
Google just published an SEO Starter Guide. Google posted the 22-page PDF to their Webmaster Center blog. According to the Google reps at PubCon, this is the same guide Google uses internally for its own sites (YouTube, etc.).
Firefox SEO Toolbar Extension
Firefox SEO Toolbar Extension is a new Addon for Firefox which offers a complete suit of SEO Tools in a single toolbar. Including Google PR, Alexa Rank, PI Rank features, Search Engine view, whois and Wayback lookup just to name a few. Along with direct links to all the PPC engines, SEO Forums and other online tools. A great tool to help you check website rankings and popularity. Offers full toolbar view or compact view along with the ability to specify location.
